Our Evolution
Everyone has a story, and we have worked hard to make ours interesting. But do not worry, we’ll still keep it short.
We have a deep love for the musical culture and history of New Orleans, so we have become a supporter of The Roots of Music, which empowers the youth of New Orleans through music education, academic support, and mentorship while preserving and promoting the unique musical and cultural heritage of the city. Laissez les bon temps rouler.
We embraced the solitude during the pandemic and set up a home studio to continue producing content for our clients. The client portfolio of Premium Audio Services continued to grow throughout the year with successful partnerships of new key clients and improvements to existing services creating opportunities for further growth.
After 3 years of working long hours and using every bit of free time to explore Europe, we realized that we were exhausted. We decided to move back to the United States to renew our focus on our business. The video editing portion of the business had been steadily growing and it was time to invest in better equipment and studio space.
We decided to take Premium Audio Services on the road. With the ability to work from anywhere, Michelle and Lance wandered Europe for 3 years, moving to a new country every 2-3 months, and eventually living in 13 different countries.
Brain Food Productions, LLC (d.b.a, Premium Audio Services) was founded as a limited liability corporation in July of 2016. Lance is a New Orleans native and long-time veteran of the Los Angeles music scene. He attended Musicians Institute for Comprehensive coursework in the study of music theory, ear training, and audio production. A professional studio and touring musician who used his digital editing skills to help a friend’s company with podcast editing. One podcast turned into many and the rest is history. Michelle was born in Las Vegas but spent her formative years in New Orleans. Intensely curious, and spends her spare time learning new skills.
Meet the Team
Your story is our mission. Over the years, we’ve mastered the ability to meet the needs of a rapidly evolving digital audio and video environment, and to become experts in you, your brand, and your mission.
Lance Woodruff
Co-founder, Head of Production
Michelle Park
Co-founder, Client Services
Allen Wilterdink
Strategy & Agency Operations
Our Core Values
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Partnership
We treat every project as a partnership with our clients. -
Integrity
Do what you say, and say what you do. It’s that simple. -
Passion
Art is life. We are passionate about the creative process. -
Impact
We create content that has an impact.
Creativity For A Cause
Production with a Purpose: Organizations We Support
We believe creativity is the backbone of culture. New Orleans and Las Vegas hold special places in our team’s hearts, and we’re on a mission to help the cities’ young people gain access to music and educational resources that inspire and motivate them. We regularly donate to the following causes:
The Roots of Music #SupportYourRoots – The Roots of Music youth of New Orleans helps serve kids ages 9-14 from low-income households and provide hours of music education, hot meals, bus journeys, and instruments for student use.
When kids read, they succeed. #SpreadTheWord – Books are truly magical. The goal of Spread the Word Nevada is to promote literacy and to make it possible for all of Nevada’s children to experience the magic of books.