To build a strong brand image, you must have a clear vision for your brand. You should also be able to communicate that vision clearly across all your content.
About six US companies gross more than $1 trillion each year. This is no easy feat, and their success is not random. They all have one thing in common: a strong brand image.
Think of Apple, Walmart, and Tesla. They are all easily recognizable around the world and have built up a level of trust with consumers that other businesses can only dream of.
Your company should be on this list.
A strong brand image is essential for anyone that wants to be successful on a global scale. If you want your brand to be known and trusted by people all over the world, keep reading.
Brand Voice
As you begin to develop a brand voice, create a consistent tone for your customers. This applies to the way that you speak to them, as well as how you speak about them.
The key here is consistency. It’s important that everything from social media posts to online video ads share the same tone and message for each element of your business.
Fonts
The next step in your brand’s visual identity is to select a font. The best way to choose a font is to find one that is both distinctive and functional. Look at Coca-Cola for an example.
Once you have chosen the right font, it will help ensure that your branded image stays consistent across all channels.
Colors
Color is a powerful tool for image branding. You’re setting the tone for how your audience perceives you.
Red is often used for power, passion, and excitement. Blue is associated with dependability, calmness, and unity. Yellow carries the feeling of cheerfulness, energy, and warmth.
Remember that you can also use different shades of these primary colors to create unique imagery across your brand.
Layout
A strong layout will help your audience find the information they want, understand it, and remember it. This step is crucial to brand images because it helps people make sense of what you are presenting.
For example, videos that follow the rule of thirds and images that are aligned with a grid are more engaging than those that don’t.
A good layout can create a visual hierarchy that makes your brand look professional, as well as help people understand where to focus their attention first.
Sound and Music
It’s important to use sound as an emotional device, not just as background noise. If you’re going to use music, make sure it’s relevant to your brand and the feelings you want to evoke in the viewer. Music can reinforce your brand’s imaging, personality, values, and voice.
Generate More Customers With a New Brand Image
This might seem like a lot to take in at once, but it’s really not as hard as it looks. Think about what kind of brand image and voice you want to have and choose video layouts that will help people identify it.
For a complete image makeover, call the experts at Premium Audio Services. From selecting the right video layouts to choosing your music, we can help you create a brand that people can’t resist sharing with their friends. Reach out to us today and let us show you how we can catapult your company into a new era of success.
