You can build your SEO off of one piece of content if you learn how to repurpose content. Discover podcast repurposing here.
Podcasts can be incredible revenue generators. But, you need to know how to get the most out of everything you create. When you repurpose content, you can use something you already created in a new and interesting way.
Read on to discover ways you can build your SEO by repurposing podcasts.
Why Repurpose Content?
Repurposed podcast content is a lot easier to scale. You won’t have to record every line or create every sound bite from scratch. Instead, you can use podcast content you’ve already created, saving time and money.
There are many ways you can repurpose a podcast episode.
Add a Video Element
Audio and video are the bread and butter of digital marketing. The point of your podcast may be audio, but by adding a short bit of video content, you can use that portion of your podcast for marketing videos.
Take a few minutes of your podcast and add a video element. Perhaps it’s something simple like you speaking into a microphone. Doing so makes great promotional material you can use to further market your podcast.
Write Your Episode as a Blog Post
Some content is better to be read than heard, and written content is excellent for your overall SEO. If you have a topic that’s particularly interesting or relevant, try turning it into a blog post. You may attract a slew of new listeners to your podcast by having them discover your article.
You don’t have to transcribe your entire blog to turn it into an article. Instead, use the research you’ve done to write an article that covers several interesting points. Then, point the reader to your podcast if they want to learn more.
Simple, right?
Record It Live
Recording your podcast as a live stream allows you to speak and interact with an audience. Recording live gives you the opportunity to select certain segments to use as marketing material, and if you record the video too, you’ll have tons of video content to use for further marketing purposes.
If you choose to record live, make it so that your listeners are able to ask you questions or make comments. Engaging with your audience is critical to your digital marketing efforts, and a live podcast is a fantastic way to do that.
Make a Transcript
A transcript of your podcast episode is a verbatim record of everything that was said. Essentially, it’s audio converted directly to text.
Transcribed podcast episodes are easily shareable to other platforms. It’s also indexed into everyone’s favorite search engines, so you’ll show up in their searches. This should do wonders for your SEO rankings in addition to adding a layer of accessibility to your content.
What to Take Away
There are several ways you can repurpose content from your podcast. Adding a video element, creating a blog, live recordings, and transcribing can all work together to build your SEO ranking and help you reach additional listeners.
If you’d like to know more about how to build your SEO, check out our articles.