The number of people globally listening to podcasts once topped 300 million in the middle of 2020.
Seriously. 300 million.
If you’re looking for new ways to build your brand and reach a wider audience of potential clients, look no further. At this point, not utilizing podcast technology to seek and retain customers is costing you.
Making us alternative forms of marketing, such as a podcast, can help you stay at the forefront of the media space and ensure that your brand is attuned to the latest modes of communication.
But, what exactly goes into podcast creation, and how can you use this medium to build your business?
Read on to discover the benefits of podcasting for business and learn some of the top tips for getting your show started.
Why Use Podcasts?
Podcasts are becoming an increasingly popular form of entertainment and news for people every day. Why is this?
Podcasts are hands-on. This is to say that busy parents and professionals can multitask while listening to a podcast instead of sitting down and fully committing their attention to listening.
But why is this beneficial to business branding?
For one, podcasts will generate more traffic for your business. More traffic = more buzz = more revenue.
Not only will starting a popular podcast get your company’s name out there, but it will also help you build a unique and specific brand image. The information that you discuss on a podcast can help listeners become aware of the company’s values and beliefs.
Tip #1: Find Your Target Audience
By clearly defining your target audience, you’re ensuring that you’re reaching the right people. Defining the demographic that you’re talking to will help you cultivate your topics, tone, and types of advertising.
Without a target audience in mind, you’re just shouting into the void.
Tip #2: Be Consistent
Related to the above, being consistent with your podcast is one of the best ways to build a loyal following.
Listeners will come to expect a certain schedule and will want to hear from familiar voices.
A podcast will work for you if you work for it. So, follow through!
Tip #3: Be Mindful About Ads
Of course, podcasts don’t only exist to promote sales. Podcasts themselves can generate income for your company.
This is done through sponsorships and ads. When taking on sponsorships, remember that these reflect on your company as well.
Choose partners that reflect your brand’s values and mission.
Tip #4: Spread the Word
Is a podcast still a podcast if no one is listening? If you’re getting started and want to build up your listener base, advertise your podcast like you would any other product.
Advertising on other podcasts can be a great way to attract like-minded listeners.
Build Your Brand
Like with anything else, podcasts are a great tool for your brand and are effective only if you put the proper time, preparation, and work into them.
Putting in the work upfront to cultivate a quality podcast that listeners want to listen to can do wonders for your business.
If you’re truly unsure of where to start, working with a team of professionals can get you on the right track.
Now, go ahead and get started planning your very first episode. In a short amount of time, you’ll see the results.