Learn the benefits of using the video format for customer testimonials when telling your brand’s story and how we can help you get started with them.
Have you thought about telling your brand’s story through customer testimonial videos?
Videos are some of the most effective marketing tools out there. In a few short minutes (or even seconds), you can tell the viewer whatever you need them to know, using music and engaging visuals to keep them interested.
But effective videos are much more than images and words. Instead, you need to focus on brand storytelling. Below, we’ll show you why customer testimonial videos are so effective. Then, we’ll tell you how you can get started with them.
Keep reading to learn more!
Capture More Attention
Videos tend to generate more engagement on social media platforms than any other type of content. Most people scroll through their social media feeds at a rapid rate, only skimming through them.
Videos take up more space and present the user with visuals rather than text. These two factors make them immediately more attention-grabbing.
So, videos often drive up engagement with your posts. If you include videos, you’re more likely to see people clicking on your links or liking or commenting on the content.
The more personal you can make the videos seem, the better. As such, including a customer testimonial in your video can make your content seem more tailored to the lives of your clients.
Show How Your Product Makes a Difference
Effective marketing strategies often boil down to how well you can demonstrate your products or services meeting a need.
If you’ve done your market research, you should know your target audience’s needs. For instance, if your target audience consists of moms with little kids, they need to know how to keep their children healthy and thriving. If your product helps with this in some way, you should highlight it in your marketing materials.
Client testimonials usually include someone who was helped by your product or service. So, creating client testimonial videos gives you a modality through which you can show your potential clients how you have transformed people’s lives.
If someone in a similar situation sees the video, you’ll be able to sell more!
Make Your Brand More Personal
People tend to buy from brands that they feel are personal and have the client’s best interest in mind.
When you create a customer testimonial video, you’re able to demonstrate that your clients are at the center of what you do. By sharing their stories, you’ll emphasize that people matter to you and motivate you to continually meet client needs.
Even better, clients will feel your brand is more personal when you make client testimonial videos. Most people only see the corporations behind the products they buy. They don’t see the people behind the curtain or the people you help. So, when you create a video of a client sharing their story, you’re letting them connect with a person.
Build Emotional Rapport
Most people make purchases based on how a company’s advertising makes them feel. So, you need to focus your efforts on creating marketing materials that craft an emotional impact.
Client testimonials give you a great chance to do this. When a client shares their testimony, your company can tune in to the emotions in the story to create a connection with the viewer.
If you want to enhance the emotional impact of your videos, add in music. Music that matches the tone of the client’s story can evoke emotions in the viewer. So, combining music and video helps you build a more positive rapport with your clientele.
Construct Your Credibility
As a business, you need to position yourself as an authority in your field. Most companies build this credibility over time, often by posting blog articles and staying on top of industry news.
But good video testimonials can also build your credibility. After all, if a customer is sharing a positive experience with your company, other people will see this and begin to view your business as credible.
If you build up your credibility, you’ll increase your chances of people buying from you when they need your products or services.
Include a Call to Action
Once the client has finished giving their testimony, you should include a call to action. If you do this, you’ll be able to take advantage of the fact that the viewer has just heard a convincing story of how your company’s work helps people.
Then, you can encourage them to see how your work can impact their own lives.
To see the most positive results, think about what you want your viewers to do after they finish watching the video. Then, include clear instructions at the end of the video (and in the post, if it’s going on social media).
How to Get Started
If you want to start creating more customer testimonial videos, you need to make them as professional-looking as possible.
Without professional video creation, you might accidentally end up driving potential customers away. Hiring professional video editors will help you ensure you produce high-quality videos.
Even better, hiring a professional team allows you to take advantage of the benefits of videos without having to spend copious amounts of time making them!
Start Shooting Customer Testimonial Videos
If you’re ready to get started on your customer testimonial videos, you’ve come to the right place.
Our team of professionals is passionate about creating professional videos for our customers. Even better, client testimonials are one of our specialties!
So, if you’re ready to start filming better videos, contact us!