Before your editor can do their job, you need to film and send over good video project footage. Learn how to do this here.
Did you know that videos increase consumer understanding of your product or service by 74%? Video is an essential part of your overall marketing strategy and should be thoughtfully executed to create engaging content.
When creating engaging videos, you will have to send the video footage to your editor to get your final product. Keep reading, and we will guide you through how to send good video project footage.
Enhance Your Brand
Video marketing can help enhance your brand and tell your brand story. You can get your product or service, company information and logo, and mission out all in one video.
You can use customer testimonials as an effective way to help tell your brand’s story. Showing real people that used your product or service and talking about why it’s helpful is a great way to convey your brand’s mission.
As a rule of thumb, your video should be quick and catchy. Marketing videos should be between 30 seconds-2 and minutes in length.
You will typically shoot a lot more video footage than 30 seconds-2 minutes, which is why you will need to meet with a video editor to pull together the best footage and make it cohesive. It also might be a good idea to consult with a video editor before you film. Video shot with intention can result in a much better-looking video, if the things that will be seen on screen, are planned out before they are edited.
Editing Videos
When it comes to video editing, you have to deliver your video project footage to your editor. This involves finding the best way to get a large number of video files or content and making sure you’re choosing optimal content for them to use.
When you’re uploading video clips or a large video file, you will see different types of video files such as .mp4 .webm .mkv .flv .f4v .avi .mov .wmv .mpg .mpeg .m2v .m4v .3gp .3g2, and more.
You can share your video footage on multiple platforms, and you can choose which one works best based on the size and your budget for the software. A few examples include:
- Dropbox
- Google Drive folder/link (you can download it as a link if the file is too big)
- Email Service Provider
- Mail an external hard drive to us
* Premium Audio Services makes their company Dropbox available to clients to upload to if needed at no extra charge.
When choosing what video to send, you should send content that closely aligns with the goal of the video. You don’t want to overload your editor unless they ask for more to be provided.
You should choose the best clips from the video shoot that your editor can pull together, make cohesive, and add music or sound. Normally, the more footage the better is our philosophy, but if you filmed something that you definitely didn’t like the way it turned out, maybe it’s best to not send that footage. There are usually a lot of clips to go through, and while we always like options, it does take up valuable time to go through it all.
If you need to include a voiceover, you should also send the voiceover clips.
Start Your Video Project
Now that you know how to send good video project footage to your editor, you’re ready to start your first video project and enhance your brand story.
When you are sending video footage to your editor, you need to make sure that you check the file sizes and find the best platform or software to use that can hold that capacity. You should also thoughtfully consider what clips you’re sending to align with your strategy.
Premium Audio Services (PAS) is here to help with your video creation and editing needs. Check out their video services and see how they can help you tell your brand story.
